“Insulectro takes our next step in digital transformation with the launch of a brand-new website designed to provide critical up-to-date product, equipment, and service information thoroughly and rapidly,” announced Patrick Redfern, President and CEO of Insulectro. “It’s a very innovative and intuitive user interface that can be used by several populations of visitors. It offers the chance to learn not only about the products we distribute, but to showcase our world-class supplier/partners and learn from Insulectro’s hands-on experience in the field.”
The company offers laminates (rigid, flex, rigid/flex), drill room backup and entry materials, chemistry, copper foil products, and maintenance supplies from eleven conveniently located stocking locations across North America.
“Using cross-functional, internal product and process teams, we really looked to create an easy-to-navigate, content-rich site for our customers and colleagues” added Ken Parent, Chief Operating Officer. “Fabricators, OEMs, designers, and supplier/partners will find the new website extremely user-friendly with most information a few clicks away. In fact, the site has been designed in “tracks” based on the way each of these user groups searches for information. Plus, there’s an Education section that contains white papers, videos, and other useful expertise to assist with design, material selection, and fabrication. A core principle for us is to be ‘Always Learning, Always Teaching’. We can help.”
Insulectro Vice President of IT Kathy Linares, who spearheaded the project commented, “The new website again moves us forward with its comprehensive product catalog, customer portal, and education center. As we continue to develop digital tools and automation to optimize all of our processes, the new Insulectro.com website is a further step to enhancing the customer experience in the 24×7 digital world.”
Redfern concluded, “We have made many technological advancements in IT, Operations, and Sales in the past several years – all to streamline our processes and provide better service to our fabricators and OEMs. Expect us to maintain the lead on this as we continue to push the needle forward, redefining the whole concept of distribution – all to help you build better boards, faster.”
Insulectro supplies advanced engineered materials manufactured by Isola, DuPont®, LCOA®, CAC, Inc., Pacothane, Focus Tech, JX Nippon, TADCO, EMD Performance Materials (Ormet®), Shikoku, Denkai America, Industrial Brush Corporation, Kemmer, InduBond®, and Shur-loc. These products are used by its customers to fabricate complex, multilayer circuit boards and to manufacture printed electronics components. Insulectro serves a broad customer base manufacturing rigid, rigid/flex, and flexible circuit boards for applications in a variety of end markets including aeronautics, telecom, data communications, high speed computing, mobile devices, military, and medical. Insulectro combines its premier product offering with local inventory across North America, fabrication capabilities and backed up by expert customer and technical support services.
For further information, please contact:
John A. Lee
Vice President of Marketing & Brand Strategy
949.587.3326 [email protected]